Tourism for life
Concept and technology for motivation for a healthy lifestyle
Guiding principle
Motivation
Tourists earn points for visiting competition venues and events, walking routes or purchasing services (discounted admission, regional products)
For competition points, they collect rewards from project partners (tickets, vouchers, equipment, etc.)
Technology
They can easily confirm their visit / competition activity by sharing their location or sending a specific photo
Turistika.cz >> Price list & services >> Tourism for life
CZECH REPUBLIC - THE NATION OF TOURISTS
Tourists spend more than 100 billion crowns a year through domestic tourism
More than 42,000 marked hiking trails (unique in the world)
Tourist diary on Turistika.cz, 02/2022:
6,129 tourists recorded 199,017 visits in the diary.

Do you run a tourist destination, activity or service?
we will reward tourists for visiting you or for purchasing your service (tickets, product, stay, etc.)
You will not only get advertising, but we will also help you sell


Are you a city, region or county?
We will provide motivation to visit your region
you will get advertising on the radio and on the Internet and accurate statistics of visits to competition venues, routes and events in your region
Are you a company and do you sell goods / services to tourists?
Help us reward tourists with your product / service
We will reach more than 3,000,000 tourists with your advertising (on the Internet, on radio and regional events), we will ensure you a positive perception and the sale of your products or services.
Exclusivity for your field as well as thematic or regional targeting


Do you organize a regional event?
We will provide you with promotion of the event and motivation to visit your event
We will pay you for the presentation of our partners at your event
Tourism for life 2022
Competition places, trips and routes: 1600
Competitive events - program
the program is gradually expanding
possibility of presenting partners at events (stand, tastings, competitions, advertising sails)
Holiday World Fair, 18-20.3.2022
Night Run Ostrava, 4/9/2022
Night Run Liberec, 4/16/2022
Night Run Hradec Králové, 23.4.2022
Night Run Brno 5/14/2022
Night Run Most, 8/13/2022
NEON RUN Prague, 27.8.2022
Night Run Prague, 10.9.2022
Škoda FIT Half Marathon Pilsen, 18.9.2022
Night Run Ceske Budejovice, 1.10.2022
NEON Run Olomouc, 14.10.2022
Night Run Olomouc 15.10.2022
Christmas Run Brno, 3.12.2022
Christmas Run Prague 17.12.2022
Reference



By participating in Tourism for Life, OZP Health Insurance Company received a motivational program for its clients and an intensive advertising campaign (Internet and social networks, outdoor and radio)
The technology and concept of Tourism for Life was used by CEMEX for its motivational employee program - active movement and a healthy lifestyle
We will provide motivation for visiting the region and selected places, activities or services with a significantly higher number of competition points. The city or region will not only get more visitors, but also accurate data about their visits and activities.