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Destination management

Destination management is a system of management and organization in a destination (city, region, county), based on the cooperation of service providers, ie commercial entities, non-profit organizations and public institutions. ... In Western European countries, destination management is the most complex form of tourism organization and management.


(Destination Management Organization

Destination management organization

 Organizations providing destination management and marketing in cooperation with other tourism entities. It focuses on the development, coordination, pricing policy and active sales of the destination products, as well as the destination itself.

It should be supported or directly established by the main service providers in the destination and ensure coordination, cooperation and communication of the tourism service providers in the area in order to manage tourism more effectively.

Based on the use of destination management tools, its task is to promote this destination and its products on the market in a sustainable way.


Sdružení turistických oblastí

Profesní sdružení lokálních a obvlůastních organizací destinačního managementu s mnoha společnými zájmy, problémy a cíli.

Destination management in the Czech Republic

Kategorie destinačního management (zdroj: Implementační manuál Kategorizace organizací destinačního managementu. CzechTourism. Praha, 2018.)

South-Moravian region

Pilsen Region

Plzeň Region - Department of Culture, Monument Care and Travel. r.

Moravian-Silesian Region

Usti Region

Ústí nad Labem Region - Department of Tourism


The term marketing is derived from the word market, it is a process dealing with the behavior of the market not only companies but also customers. It therefore focuses on market variables, supply and demand. From the beginnings of marketing development, it was mainly the supply side, where the main subject of interest was how much and what will be produced. Over time, however, the process has resolved on the demand side, ie customers, and therefore customers, have become the focus of every manufacturer who wanted to succeed in the market.


Time has only recently revealed that customers are much more important for the company, which is why management through marketing began to focus primarily on this part of the market. With practical experience, various marketing activities and tools used to this day have been developed, with which entrepreneurs are trying to gain as many customers as possible, resp. higher market share and thus outperform their competitors.

The creation of a marketing strategy and the choice of appropriate tools for its implementation should be carried out by experienced and qualified marketers, as this is a very demanding and extensive process.

The main goals include the use of the potential of human needs and arouse in the customer such desires that will convince him to visit the destination. Another goal of marketing is the care and respect for the customer to be convinced of the next visit to the destination.

Key elements of destination marketing

The strategy developed by the governing body defines what the organization would like to achieve, where it would like to move in the market and who it would like to address. The essence of a successful strategy is that its set goals will be met.

4P vs 8P

The original form of the marketing mix includes four basic components (4P), ie product, price, distribution and promotion. Later, four additional components are added to destination marketing, including service packing, people, programming, and partnerships.  This creates so-called marketing  8P. All eight of these elements of the marketing mix form the perfect combination of destination management. However, the most important element is the product, which forms the essence of the whole process.

Destination marketing

Travel blog

Virtual reality

Destination management


Services and promotions for cities, regions and destinations


Advantageous year-round promotion packages

Modern destination site

Comprehensive web, app, data solutions. stock


Services and solutions for cities and regions

Sustainable tourism

sport tourism 2019.jpg

As a tourism segment, sports tourism also helps to achieve sustainable development in a clear way due to its characteristics. In the e-book you will find how sports tourism can contribute to sustainable development goals and what needs to be taken into account in the development of sports tourism to ensure its contribution to sustainable development.

The comparative power of sports tourism lies in:

  • involvement in physical activities;

  • opportunities for interaction; 

  • high development potential almost anywhere (hiking)


Due to these characteristics, sport tourism can play an important role in achieving the various goals of sustainable development, if they are developed with consideration

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