Advertising price list & overview of Turistika.cz services

Advertising price list 

Destination marketing services

Destination marketing,

     unique concept Turistika.cz  >> more here

Virtual reality,

360 ° videos, photos, interactive tours  >> more here

Surveys and PR   >> more here

Industry offer of services & year-round promotion

Banner advertising, overview of advertising space

Guarantee of addressed people (according to the period):

150,000 - 300,000 per week

500,000 - 1,000,000 per month

Display guarantee (according to period):

600,000 - 1,000,000 per week

2,500,000 - 4,000,000 / month

Advertising position desktop - PC version

Web design   1920x1000px    

Price: 250 CZK / CPT *

Responsive banner under the title of the article

Price: 150 CZK / CPT *

Native advertising

Price: 120 CZK / CPT *

Banners 300x250, 300x600px, 970x200px

Price: 150 CZK / CPT *

Banners 300x600px, photogallery

Price: 120 CZK / CPT *

* CPT (cost per thousand) = cost per 1000 impressions, meaning that 100,000 ad impressions costing $ 200 costs $ 20,000

Advertising position MOBILE version

Banners 300x300px, floating the whole web

Price: 150 CZK / CPT *

Banners 300x300px, photo gallery

Price: 150 CZK / CPT *

Mobile branding / Sticky banner 320x100px

Price: 200 CZK / CPT *

* CPT (cost per thousand) = cost per 1000 impressions, meaning that 100,000 ad impressions costing $ 200 costs $ 20,000

Production of banners

branding,

  • from 800 CZK

  • adjustments to the responsive version CZK 300

banners 300x250 / 300x600 and others

  • from 300 CZK static

  • from 600 CZK movable

Turistika.cz - reklamní pozice mobil
Turistika.cz - reklamní pozice desktop
 

Web design 

The largest advertising space, performance 2-3% CTR, is displayed in the PC version of the site. Areas are limited, we recommend ordering the ad in time. Backgrounds: web background 1920x1000px (up to 500kb) + leader board 1000x200px (up to 200kb). The Turistika.cz website is responsive, so it is necessary to place any advertising message on the sides up to a width of max. 250px from the region (see the previews of the registration below).

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Regionally targeted advertising

Regional advertising will reach users who are planning to visit your region or looking for tips and inspiration for active leisure in your area.

  • It is displayed in the content of the Turistika.cz website in the regional widget at the top of the page, only in the PC version of the website

  • We target the content of the site according to location - municipality / district / region / state / tourist area.

  • Text tip is an effective solution for SEO - it will increase traffic to your site from search engines. 

Regionálně cílená reklama - Turistika.cz

Main partner of the region (banner 300x250px)

  • District:  CZK 6,000 / year

  • Other municipalities:  CZK 3,000 / year

(displayed on the main page, list of cat. and in the detail of the article )

  • State / Region / Tourist area: 3,000 CZK / year

(displayed on the main page and list of region categories)

Text tip (3x advertising positions / region)

  • District: 3,000 CZK / year / 1 position

  • Other municipalities: CZK 1,000 / year / 1 position

(displayed on the main page, list of cat. and in the detail of the article )

  • State / Region / Tourist area: 3,000 CZK / year

(displayed on the main page and list of region categories)

Website branding,  largest advertising space

  • Region / Tourist region / district / municipality

  • c ena: CZK 10 000/50 000 views

(displayed on the main page, list of categories and in detail of selected 30 most read articles

Banner on the front page of the region, 300x250px

(displayed only on the main page of the region)

  • price:  CZK 1,000 / year

PR articles & tests with promotion

PR article without promotion     price: 4,000 CZK

PR article with promotion        price: 8,000 CZK

  • display on the main page Turistika.cz, 1 week

  • placement in a newsletter (40,000 subscriptions.)  >> preview 09/2021

  • publication on Facebook Turistika.cz (+60,000 fans.)  >> FB Turistika.cz

Gastronomy trip        price: 5,000 CZK

Test / review               price: 5,000 CZK

  • article including testing and promotion

  • placement in a  newsletter (40,000 subscriptions.)  >> preview 09/2021

  • publication on Facebook Turistika.cz (+60,000 fans.)  >> FB Turistika.cz

  • placement of the trailer on the Testy.cz website

Creating an article            price: 500 - 1,500 CZK

  • range A4 format,  content according to assignment,  including photos

Kategorie Tipy a novinky s PR články na Turistika.cz

Practical links:

PR articles with promotion

It can be an invitation to your city, region, museum or establishment. With information about you, events, services, news, products or products. Text with a minimum range ½ A4, up to 3 active links, photo.

They are displayed in the Tips and News section and according to the location on the map and in the vicinity of all other posts on Turistika.cz

PR article promotion:

  • The week is on the main page Turistika.cz, it also remains among the articles in the category Tips and news

  • placement in a regular newsletter (40,000 subscriptions.)  >> preview 09/2021

  • publication on Facebook Turistika.cz (+60,000 fans.)  >> FB Turistika.cz

 
 
 

Competitions & competition quizzes

Realization of the competition

Ideal for promoting your services, new exhibit or product. The competition includes a presentation of the company and services or products, including active links to your site or social network. We can place photos and video in the competition.

Users look for the right answer on your website, so they get to know each other well and identify with your product or service. We will set the duration of the competition at 2-4 weeks.

 

Competition promotion:

 

Materials for implementation:

name of the competition, text, start date and duration, competition question with possible answers (a, b, c), including the correct one, prizes for the competition, 1 - 3 photos and links.

Competition quiz

We will select 3 to 10 questions about your city region, service, product or brand. It motivates users with a reward within your activities.

The results can be used for PR communication or will help you to analyze the market and competition, the perception of your brand or specific product. You will get important feedback.

Prices:

  • Complete realization and promotion of the comp.: 6,000 CZK + prizes

  • Complete realization and promotion of the quiz: 12,000 CZK + prizes  

  • Promotion of your competition (according to services) :  from CZK 1,000

Náhled soutěže Prabos na Turistika.cz

Promotion and visibility of your events

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A package of services to promote your event or course

  • placement in the calendar and on the main page Akce.cz (events are displayed on more than 200 regional websites)  

  • sharing your FB event on our FB site Turistika.cz / Akce.cz / Spoluhraci.cz

  • placement in the regular newsletter Turistika.cz / Spoluhraci.cz (both sent to 45,000 users) 

Price: 5,000 CZK

Other options

  • media partnership of your event with significantly more promotion

  • location of the event in Tourism for Life

 
 

Promotion on social networks Turistika.cz, Akce.cz, Spoluhraci.cz

A post with an active link to your site

  • in the article we will publish your page with a link, or a photo gallery with text and an active link. Marking your FB page in the text with an active link to it is a matter of course.

  • guarantees that 10,000 people will be targeted, focusing on thematic interests and activities  

Price: 5,000 CZK

Advertising messages on Facebook, Instagram, Messenger

  • We will create an engaging advertising message

  • We'll set up ideal ad targeting (people, regions, devices, etc.)  

  • We monitor and optimize your ad throughout the campaign

  • Guarantee: from 10,000 addressed people  

Price: 5,000 CZK

Event promotion

  • placement in events FB site Turistika.cz

  • publication in the form of a contribution of the location FB Tourism, .cz  

  • paid promotion with a guaranteed address + 5,000 people

Price: 3,000 CZK

Video promotion

  • posting a video with text and active links to your site and your Fb page

  •   video view guarantee

Price: CZK 3,000, guarantee of 1,000 views

Price. CZK 10,000, guarantee 5,000 views

Vidimské lávky na FB Turistika.cz

Industry targeting of advertising, according to the interest & activities of users

We can place your banners and advertising messages in the content of pages of various fields and activities. For example, cycling (bike trips, bike paths - more than 5,000 entries), skiing. apod.

On the spoluhraci.cz website, we then target advertising according to individual sports. With an advertising message in the sports clubhouse, you can address thousands of athletes who are actively involved in, for example, football, hockey, airsoft, basketball, floorball, etc.

Thematic annexes with the possibility of exclusive cooperation

 

Addressing our registered users 

Promotion in the regular newsletter Turistika.cz

Regular monthly overview of tips and news for tourists and travelers, 40,000 customers

Turistika.cz recommends

Newsletter widget

Price: 3,000 CZK

Price: 5,000 CZK

Direct mail 

Separate e-mail with introduction and client services, possibility to send only 3 times / year

Direct mail Turistika.cz, 40,000 users

Direct mail Spoluhraci.cz,  35,000 users

Price: 40,000 CZK

Price: 35,000 CZK

Addressing registered users according to interest 

We will send a report with the introduction of your company / organization or services with a benefit or a short-term advantageous offer to our registered users, according to their interest and favorite activities.

Statistics with the number of users are approximate, as of 31.12.2021

Cyclists,  8 604 users

Skiers,  4 484 users

Snowboarders,  906 users

Monument lover,  9 512 users

Price: 12,906 CZK

Price: 6 726 CZK

Price: 1 812 CZK

Price: 14 268 CZK

 

REFERENCE

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logo cez.png
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logo generali.png
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logo-garda.png
logo svycarsko.png
logo stubai.jpg
logo dubai.jpg
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logo lbc kraj.jpg
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logo msk kraj.jpg
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logo turisticke znamky.jpg
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