Services and solutions for tourism

Tourism services  >>  consulting & education

Dát řeči

Consulting & education

Each of us is a specialist in our field, we regularly educate ourselves and discover new services, technologies and opportunities.  

We will help you orient yourself not only in the constantly evolving existing services (facebook & social networks, analytical tools and technologies). We will set up tools for you and teach you to use them, which will make your work easier.

Courses and training

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Course of online marketing, measurement and evaluation of campaigns
  • length 7-8 hours

  • for 1-2 companies / organizations, 5-8 people  

  • price: 15,000 CZK

The first part (online marketing, approx. 4 hours)

  • current figures and statistics internet (world / Czech Republic / tourism)

  • platforms and their possibilities of your online presentation (web, applications, social networks, VR)

  • ways / categories of online marketing (PR, SEO, PPC / RTB and performance marketing / online sales, banner campaigns and non-standard formats, video advertising and virtual reality)

  • tools / technologies for measuring websites, applications and social networks

 

Second part (4 hours)

  • analysis of your online presentation

  • analytical tools and how to use them, practical applications, regular reviews

  • setting up basic analytics services for you (google and facebook analytics, search console, bit.ly, etc.)

  • reporting and evaluation

length 7-8 hours

for 1 - 3 companies / organizations, 5-8 people  

price: 15,000 CZK

Facebook & social networks for businesses and organizations
  • tips and tricks for effective management of your site

  • length 7-8 hours

  • for 1 company / organization, 1-5 people

  • price: 12 000 CZK

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First part (3 - 4 hours)

  •  
  • current numbers and statistics FB / Instagram / Youtube  

  • creation and administration of a company website / community

  • practical information and instructions (dimensions of photos, previews of contributions, planning, etc.)

  • tips and tricks for effective management of your site

  • basic categories of contributions and how to use them (event, offer, survey, shop and more)

  • options for connecting FB and your site (including demos and instructions)

  • how to monitor, measure and evaluate (post statistics, fan activity, web clicks, etc.)

  • Instagram and possibilities of use

  • Youtube and possibilities of use

  •  

Second part (3 - 4 hours)

  • analysis of your profiles and activities on FB & Instragram

  • setting / adjusting the appearance and individual services of your FB site

  • web link and Facebook / instagram

  • advertising and service options in Meta for Business.  

  • Measurements, statistics  and the copy of your communication on social networks

 

Course for 1 company / organization (max. 2-5 people)

Total price: 12,000 CZK

DESTINATION MARKETING

Services and promotions for cities, regions and destinations

Loyalty program and motivation concept

 
Choose a training course