Virtual reality sells stays

Jaknaturisty.cz
Apr 22
3 min read

A few years ago, we posted a 360° video of our stay at a hotel in Dubai. Although it wasn't professionally produced, it still generates thousands of organic views on YouTube and people are booking stays through the booking.com link.

You can find the statistics of the 360° video at the end of the article or click here

A more effective solution is a 360° virtual tour, where interactive elements with links to the hotel's website or booking form can be easily inserted.

360° Virtual Tour

These are 360° photos (or even 360° videos) linked by a teleportation function. As a viewer, you can look anywhere in the hotel and see the rooms, amenities and public areas and surroundings before making a reservation. If you watch in VR goggles/VR headset, you will feel like you are there.

Find more 360° videos & Virtual tours

Benefits of virtual tours for hotels:

A modern form of presentation complementing the content of your website
Extension of the photo gallery of rooms with virtual tours
Active link to the website, to the reservation (purchase of stay or services directly in the virtual tour)
Comprehensive presentation of all the services offered by the hotel (wellness, fitness, restaurant, conference room, tennis courts, etc.)
Clarification of the visitor's idea of the unique atmosphere of the hotel and room facilities
Visibility thanks to the insertion of the 360° panorama into Google maps & Google Street View maps

With very low costs, you can have a VR 360° video and virtual tour created and turn the viewer into a customer.

>> Find more about VR services for Hotels & Appartments

>> 360° virtual tour with hotel promotion

Increase online bookings and website traffic

360° videos and 360° virtual tours provide potential customers with an immersive experience of viewing facilities and rooms, they can better perceive the actual dimensions, e.g. room size, restaurant space, reception area, etc., therefore hotel and restaurant operators using virtual reality in their presentation also have more online bookings and sales

Google analyzed the performance of virtual tours from 147 restaurants in New York City. "In a virtual tour, 50% of online visitors would click through and make a reservation. Participating restaurants ended up seeing a 30% increase in online reservations.

360 tours not only help bring potential customers to your website, but also increase the amount of time they spend on your site. A site with a 360 virtual tour and interactive media gets 40% more views than a competitor's site that lacks media (Pew Internet Life Study). Websites with virtual tours are viewed 5-10 times longer than those without virtual tours.

Social media and online marketing

Virtual tours and 360° content can be shared on Facebook through various channels. Facebook allows you to upload 360° content directly - so you can share it as an organic post or promote it to your audience as a paid advertisement.

360° videos are proven to increase online engagement. 360° video ads organically get 46% more views and 41% more interactions (shares, subscribers) than standard video, according to a Google study.