Travel Marketing 

Content is the great way to be better then other region. 

70% of holidaymakers conduct lots of short research sessions and plan their vacation after reading helpful tips, recommendations and reviews online or getting advice from their friends and family or experienced tourists. 



Turistika.cz

More than 3 000 active Czech travel bloggers - travellers share their tips and experiences

  • 4 500 000 uniq visitors / year 
  • 60 000 registered tourists 

Would you like to introduce your destination to Czech tourists?

Do you want the Czechs to come and stay at your holiday destination?

Do you want the Czechs to recommend your region to others?

  • more than 100,000 readings of your articles

  • thousands of clicks to your site

  • sale of accommodation and services in your region


ONLINE TRAVEL MARKETING  

What do we have to offer & how can we help you?

Media ads, fb, instagram, mobile sites / apps
  • advertising space on selected thematic sites (hiking, camping, cycling, families with children, holidays, etc.) 

  • setting up and managing re-marketing campaigns from your data or from Turistika.cz (we regularly monitor the behavior of 4,000,000 people in the Czech Republic who spend their free time actively  - tourism, sport, travel)

  • direct mail marketing (DEM) ... with behavior targeting

Prices (excluding volume discounts) from € 3,-/CPT or € 0,4/click

PPC campaigns - Setting up, management and optimization campaigns on Seznam.cz and Google.cz, including keyword and phrase analysis.

Czech microsites - We offer help with the set up and launching your microsites (translation of your content, SEO services for organic traffic, promotions, etc.).

Cross media campaigns - We can help you with outdoor advertising, radio/tv ads, video ads, realization of events...


PERFORMANCE MARKETING 

Promotion / sale of travel deals  

Promotion of travel deals

We will translate your deals and add them on Turistika.cz (photo, text, URL to your website and to the particular booking or sale product).

We will create an xml feed with data and add it to the thematic service databases (e.g. Campsites at camps-chaty.cz, etc.).

This service is ideal for promoting accommodation, bike rentals and other equipment, guided tours, boat trips, restaurants, farms, camps etc.

Sale of travel deals

We also offer sale services. We have the technology and expertise, including a reservation system and a payment gateway and traffic!

We liaise with TOP sellers of travel deals in the Czech Republic - Slevomat.cz, Hotely.cz, Slevy.cz, Slevoteka.cz etc...


Where the Czechs go on vacation (Czech Statistical Office, czso.cz)

Croatia returned in 2016 to the top of the list of longer trips (statistics of foreign private trips of Czech citizens). Slovakia, which was in 2015 most frequently selected foreign destinations and for longer journeys, recorded a year-on-year decline to the previous usual level. Slovakia has second place just before Italy's third in 2016. These countries - Croatia, Slovakia and Italy - are the most frequent holiday destination regularly since 2011. Fourth and fifth place are Austria and Greece repeated; Austria has been the fourth since 2013.

Longer foreign journeys were undertaken in particular (from 84%) for recreation and holiday accommodation mostly in the hotel, and 14% for the visit of relatives or acquaintances who also provided their guests with a night out. The main means of transport for each second long-haul international journey were passenger cars, with every third trip an airplane. By way of organization, more than half of the longer trips were organized individually and travel agency services were used for 38% of foreign holidays. The long journeys usually ranged from four to seven nights (61% of the total).

Shorter trips of Czech citizens abroad were traditionally primarily in Slovakia in 2016, then in Austria and Germany. They were mostly made for recreation and leisure, with accommodation in hotels or other collective accommodation facilities. It was often a visit of relatives or acquaintances (31%). As a basic means of transport, passenger cars (78%) and buses (12%) were used in shorter trips.

Source: www.czso.cz/csu/xc/kde-cesi-travili-dovolenou-v-roce-2016-nejcasteji 

Internet & travel statistic

 

Internet stats 12/2016 source similarweb.com, netmonitor.cz


COOPERATION FORM 

TOP domains world 

  1. Google.com, 30,28 mld
  2. Facebook.com, 25,5 
  3. Youtube.com, 22,41
  4. Yahoo.com, 5,84
  5. Wikipedia.org, 4,67
  6. Twitter.com, 3,12
  7. Google.co.uk, 2,90
  8. Amazon.com, 5,85
  9. Live.com, 2,86
  10. Google.co.in, 2,69

Travel - world

  1. Booking, 258mil
  2. Tripadvisor.com, 116,1 m.
  3. Irctc.co.in, 55 
  4. Expedia.com, 50,88 
  5. Airbnb.com, 48,39
  6. Hotels, 44mil
  7. Ryanair.com, 39,77
  8. Ctrip.com, 39,66
  9. Southwest.com, 37,08
  10. 12306.cn, 37

TOP domains Czech

  1. Google.cz
  2. Seznam.cz
  3. Facebook.com
  4. Youtube.com
  5. Google.com
  6. Novinky.cz
  7. Idnes.cz
  8. Szn.cz
  9. Super.cz
  10. Wikipedia.org

Travel Czech

  1. Kudyznudy.cz
  2. Tripadvisor.cz
  3. Turistika.cz 
  4. Ceskehory.cz
  5. Atlasceska.cz
  6. Hedvabnastezka.cz
  7. Orbion.cz
  8. Pidak.cz
  9. Npu.cz
  10. Radynacestu.cz